FireLake Foods Perks & Payback is our way of rewarding shoppers for every dollar spent on qualifying purchases at participating grocery and convenience locations.

There are a couple of ways to sign up for a Perks & Payback card

1. Go to the Customer Care desk or ask a cashier for an enrollment form. Once the form is complete you will turn it in and we will issue your card on the spot.
2. Create an account here

Absolutely not! The FireLake Foods Perks & Payback card is our way of thanking you for shopping with us. In fact, we are going to start the Payback the day you sign up by giving you 1,000 points just for signing up!

No! We believe in offering our specials and sale prices to every customer that shops with us. Bonus points and other offers will be associated with the FireLake Foods Perks & Payback card.

We may need to contact you if your card is returned to us, or if there is a question about your Perks & Payback card. You will also be able to provide your phone number at the time of checkout if you do not have your Perks & Payback card with you.

You have the option to provide your phone number for the cashier to look up you card at time of purchase. Your phone number can be used to earn points, but your card is needed for redemption’s. *Helpful Hint – you can take a picture of your card and have it scanned straight from your phone.

If you sign up for a card in the store, your card will be linked to your current www.firelakefoods.com account once the application has been completed by store personnel. Please allow 5-7 days for processing. You will receive an email notification once this step is complete.

No! You do not have to keep your receipt to use your points, but you will see your point balance at the bottom of your receipt each time you shop.

Please check the card number that you entered. Make sure that it is 12 digits long with no additional spacing or symbols and that all 12 digits were entered correctly. If the problem persists, please contact us at info@firelakefoods.com.

You spoke and we listened! No more limitation by brand (although, we are still very proud of ShurFine, Top Care, Simply Done and all of the other brands that are exclusive to FireLake). You will now earn points for every dollar you spend on *qualifying purchases. Every dollar you spend will earn you a minimum of 10 points. You will also have the opportunity to earn bonus points through special promotions.

*Qualifying purchases may not include some products such as alcohol, tobacco, gift cards, fuel and services.

Your BONUS points will be loaded directly to your card once the application has been completed by store personnel. Please allow 5-7 days for processing. You will receive an email notification once this is completed.

No! We will keep rewarding you points for every dollar you spend as a way of saying THANK YOU for shopping at FireLake Foods.

You can redeem points for additional savings (over and above our regular weekly specials). Points can be redeemed in increments of $1 (1000 points = $1). Points can be redeemed for groceries, gas and more (some exclusions apply). All points redeemed for fuel must be done inside. Discounts for fuel cannot be applied at the pump nor can they be applied after the fuel has been pumped.

If you have double checked the information and are still having issues, please contact us at info@firelakefoods.com.

Yes. Points will expire 18 months after issuance. But don’t worry, we’ll notify you when points are about to expire so you can use them.

There are 3 ways to check your balance

1. Check your balance here
2. The bottom of your receipt every time you shop
3. Have a Customer Care clerk or cashier scan your card

Please see Customer Care for replacement. We will transfer your existing points to a new card.

Unfortunately, we are unable to retrieve your password. However you have the ability to reset your password. Go to the login page at www.firelakefoods.com or click here and choose the Forgot Your Password option. Once you enter the email address associated with your account, you will be sent a password reset email. Follow the steps in the password reset email to change your password.

No. Your card will come with 2 key tags. Give other members of your household one so that all of your points will go onto one account. You will also have the option of loading the card on your phone to be scanned at the register.

No. This is not a limited time or temporary promotion. This is a program that FireLake Foods is committed to providing to reward our customers.

Absolutely not! The FireLake Foods Perks & Payback program and your information is owned by FireLake Foods and managed by Loyalty Lane Inc., with a very close working relationship between the 2 companies. None of the information you give us will EVER be sold.

Certain email providers may take up to 24 hours to deliver our confirmation emails. If this time has passed, please contact us at info@firelakefoods.com

You should receive your card in the mail within 7 days of when you submit the form. We will mail the card to the address on file at the time of registration.

While we were happy to offer this program over the years, we were very limited in the amount of offers and stores we could include in the program. As of 3/1/2017, the old program will be disabled and no longer available to add or redeem points.

Absolutely not! At the time of sign up for your new card you will need to provide us your old card number and we will convert the points and transfer them to your new card. The transfer does not happen automatically. We will be working hard to get these transferred over as soon as possible. We expect that it could take as many as 4-6 weeks to complete this process.

Yes! The FireLake Foods Food for Fuel promotion will remain in effect.